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Mediator

Mediator, powered by Interactive Forum (IAF), is Ipsos MediaCT's online panel product, enabling companies to:

• Gather instant feedback on programmes, content or product features;
• Investigate customer needs, attitudes and preferences;
• Test new ideas and concepts;
• Provide input for editors and programers;
• And much more...

A Mediator panel can be branded or unbranded. It can be recruited via customer lists, company websites or via other methods, depending on the research objectives.

But the panel is built for a client. It is shaped by the client and it is owned by the client.

Faster, Better, Cheaper

Mediator is fast. Underpinned by Ipsos Interactive Forum's integrated panel management software, Mediator offers clients on-line access to real-time results – even while a survey is in progress – allowing you to analyse data on the fly. You can also pull reports at any time.

Mediator offers panel research of a high quality. It is a professionally managed panel, rather than simply a series of on-line customer surveys. This is valuable for a number of reasons:

1. Surveys are designed professionally to maximise the quality of response and actionability of the findings;
2. The panel is recruited to be representative of your target group and is actively managed to ensure it is properly balanced. Survey responses are 'cleaned' and weighted where required to ensure the data are accurate;
3. Panellists are not over-burdened with too many or excessively long surveys.

Mediator is cost-effective. For the price of just a few custom research projects, you will be able to generate a continuous stream of insights throughout the year.

As budgets are challenged and penalties for making mistakes increased, the ability to stay in regular contact with customers will provide you with the tools you need to stay ahead of the game.

Mediator At Work

• We have managed a panel for a leading European television network since 2006 used both to help sell advertising and to provide programmers with regular feedback on content.
• Since 2007 we have run a panel for a major European newspaper. It provides editors with rapid feedback on the newspaper's content, its journalists and other aspects, usually on the same day the title appears.
• Also in Europe, Ipsos runs a panel of glossy magazine readers tracking opinions on a range of issues including the content of several magazines. It also provides a vehicle for testing new covers and helps support advertising sales.
• In North America we manage a panel of cell phone subscribers used to test concepts and ideas and to monitor brand health. The company has been able to eliminate some ad hoc research and still gain valuable and cost-effective insights from its Mediator panel.