The Ipsos Affluent Survey USA

The Ipsos Affluent Survey USA is the longest-running and most widely-used study of Affluent Americans. For 40 years, it has tracked the lives, lifestyles, media habits and purchase patterns of high-earning Americans.

The Ipsos Affluent Survey is used by more than 250 organizations to support a range of business decisions, spending hundreds of millions of dollars based on our data. Among other uses, the Ipsos Affluent Survey is a currency study – an objective source of audience measurement information used as the starting point in the buying and selling of advertising. For example:

  • Many of the world’s leading media brands use our data to support advertising sales
  • More than 150 advertising agencies use our data to support media planning
  • Leading brands in categories such as financial services, automotive, travel, & fashion use our data to support consumer insights, market sizing, target profiling, and more

In addition to the data and insights that come directly from our syndicated study, the Ipsos Affluent Survey is also a powerful platform for conducting new custom research. Clients can conduct custom research with our respondents, and link that new custom data with the extensive data we have already collected (which spans attitudes, expenditures, media habits and more).

Below are links to help you explore the insights and capabilities of the Ipsos Affluent Survey.

The Ipsos Affluent Survey (IAS) USA: Overview

Ipsos Affluent Survey Thought Leadership: Connecting with Affluent Consumers

Ipsos Affluent Survey: Infographics

Add-ons & additional capabilities

Follow us @AffluentSurvey

The Ipsos Affluent Survey USA



Contact

SteveKraus Steve Kraus
SVP, Chief Insights Officer, US
Ipsos Connect
Work+1.415.293.9711

TonyIncalcatera Tony Incalcatera
SVP, Chief Research Officer, US
Ipsos Connect
Work1.512.261.9873

Donnaden Braven Donna den Braven
Vice President, US
Ipsos Connect
Work+1.646.313.6143

AshleyHoskinson Ashley Hoskinson
Vice President, US
Ipsos Connect
Work+1.347.330.8064

Kudos From Our Clients

The Ipsos Affluent Survey is a fabulous resource for our company. Its insights and regular Barometer data are helpful tools for our sales and marketing staffs. The POV breakfasts bring the curated information to life… their knowledge helps us be smarter and more efficient marketers”.

VP & Executive Director of Research from major publisher

The Ipsos Affluent Survey offers the insight needed to target this market. The POV breakfasts cull new, start perspectives on the data useful for media sales, agencies and clients targeting the affluent marketplace.

Executive Director of Research from major financial media brand