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QualTV
Ipsos Understanding UnLtd. presents QualTV, a documentary style consumer research report that takes the infographics trend to the next level: a human level.
Professionally filmed, QualTV is an innovative reporting technique that allows unprecedented understanding and socialization of consumer research. Much different than a video montage, these 7-10 minute "reality shows" include custom imagery, audio, and visual effects. Each project is scripted, hosted, edited, and produced by our internal research team.
The end result is an engaging short film that brings your consumer research to life, making it easier for organizations to socialize and share the findings across their company. The most extraordinary thing about QualTV is its story development. Seeing the consumer story unfold during the research process is an exciting and informative experience, offering unexpected customer insight and understanding.
View a QualTV in action and learn more about The Voice of Working Women by clicking here. During this segment, you will develop a whole new understanding of working women and their families, discovering how brands, household responsibilities, and reliance on technology play a role in their lives.