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Qualitative
Professionally filmed, QualTV is an innovative reporting technique that allows unprecedented understanding and socialization of consumer research. Much different than a video montage, these 7-10 minute "reality shows" include custom imagery, audio, and visual effects
A unique solution that brings game development to life. Our expert facilitators design a creative, highly flexible work session to generate exciting new ideas, concepts,messages, or strategic positioning all around the gaming space
Built around a robust blogging engine, QualBlog provides research participants a secure, easy, and fun way to journal their thoughts, and clients to understand product usage experience and product acceptance across multiple consumer segments
A real-time tool, QualSpace enables consumers to more accurately remember triggers for their decisions and behaviors. Clients can then act on real world insights rather than idealized intentions
QualText allows our qualitative research consultant to chat with consumers in their natural habitats – and in their most relaxed states. It allows researchers to travel with consumers throughout the day, the weekend, or the month
A focus group session that combines up to 30 consumers in one room responding to various forms stimuli (concepts, ideas, taste, tests, packaging, and more) via key-pad technology followed by an in-depth qualitative focus group or series of individual interviews