Ipsos Digital Gaming Report
A Detailed Look at Internet Gaming in the U.S. – Who Is All In and Who Is Not...Yet
Since the first online casino began operating in 1995, the industry has boomed throughout most of the world, regardless of its actual legality. The United States will likely be the world’s largest Internet gaming market when liberalized – and this day now appears imminent – in at least a few states.
The U.S. Department of Justice recently reversed the federal government’s long-held opposition to Internet gambling (excluding sports betting). Several states were prepared for this decision, including America’s historic gambling hubs; Nevada was the first state to adopt online poker regulations and Governor Chris Christie of New Jersey signed a bill into law legalizing sports betting in his state, desiring to make New Jersey an epicenter of the online gambling industry. The sports betting challenge will be settled in court, however one thing is certain: Internet gaming in the U.S. is building momentum and may be legally available in a state near you, very soon.
Are you prepared? What opportunities exist for your organization?
The Ipsos Digital Gaming Report delves into the realm of Internet gaming, offering organizations a detailed look at player behavior, cross-play with traditional gaming, and perspectives on player loyalty.
Understanding Digital Gaming Players
Exploring the Internet gaming landscape, the Ipsos Digital Gaming Report helps lottery and gaming agencies in the U.S. understand the behaviors, tendencies, and loyalty of I-gamers.
- Player profiles. Find out who in North America is currently wagering online and risking their money with operators willing to take bets from U.S. citizens.
- Share of gaming wallet. Learn more about what other
gaming activities I-gamers participate in and how much of their gaming wallet goes to lottery, land-based gambling, and I-gaming.
- Opportunities and player loyalty. Gain a comprehensive analysis of current traditional, Internet, and lottery players in North America to help you understand where the opportunities exist for a liberalized market, and what conditions will be required to bring existing players to your brand. Leveraging player loyalty across channels may provide opportunities that pure Internet operations struggle to compete against.
The Ipsos Digital Gaming Report provides an in-depth look at the attitudes and behaviors of 1,000 adults that wager on the Internet for real money. The sample will include players representing all regions of the United States. The report is $8,000 USD and will be available (pending subscriptions) in June 2012.