Products & Tools
The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries as they are characterized as having a large amount of discretionary income and a passion for consumer goods.
Use Ipsos Scratch Price Point Optimizer™ to help build the best Scratch games for your target market.
Ipsos ConStruct™ is a concept building tool that takes the post-ideation concept development guesswork out of the hands of developers by extracting the ideal concept directly from the minds of lottery players themselves.
Ipsos Gaming for Money Loyalty Optimizer is a customized research solution built on the combined expertise of Ipsos' Lottery and Gaming practice and our Loyalty division.
Use Ipsos Brand Power research to diagnose your gaming brand’s strengths, opportunities, and challenges, and identify a new position of brand power.
Use the Ipsos Scratch OptiMix™ research tool to help evaluate the appeal of potential Scratch games prior to launch.
Ipsos Draw Game Appraiser is a customized tool that helps lotteries understand the impact that adding or replacing (one or two) draw style games would have on both their current product mix and overall revenues.
Use Ipsos Market Segmentation research to define your target market and understand how to reach and connect with them in the competitive Lottery and Gaming sector.
Use Ipsos Callout Optimizer to help select the optimal callout messages for each of the Scratch ticket price points offered.
Use the Ipsos Social Intelligence Platform for your lottery and gaming research panel and get meaningful insights for building a solid brand strategy.
The Ipsos Digital Gaming Report delves into the realm of Internet gaming, offering organizations a detailed look at player behavior, cross-play with traditional gaming, and perspectives on player loyalty.