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2010 Ipsos American Business Travel Study

The Ipsos American Business Travel Study is a comprehensive study of frequent American business travelers. Ipsos tracks the usage and attitudes among business travelers who take five or more round trip flights for business per year. The study covers all facets of business travel including airlines, hotels, car rentals, credit cards, and business communications & technology.

In addition to these standard business travel activities, we measure new trends in the business travel space. From blackberries to travel websites and from the economic crisis to the credit crunch, if it impacts the business travel sector, it is covered in the Ipsos American Business Travel Study. The report also gives a detailed and insightful segmentation analysis for how best to reach and market to the various types of business travelers.

Methodology

Ipsos conducts monthly online interviews and results are reported on a quarterly basis. This allows for in-depth coverage of several topics throughout the year.

A total of 500 interviews will be completed each quarter across markets that best represent the business traveler's city of origin. Similar to our other Ipsos studies, survey respondents come from Ipsos panels and are balanced to match the demographics of the American business traveler.

Core Tracking Section

In addition to providing a regular update on the state of the American business travel market, the bi-annual report will answer the following core tracking questions for each service category.

1. Airlines – Are American frequent business travelers content with current American airlines or do they crave more foreign competition?
2. Rental Cars – What rental car agencies are used most often by American frequent business travelers and why?
3. Hotels – What do frequent travelers value in the hotel industry and what are they willing to pay for? Which hotel chains are winning the loyalty race and what is their advantage?
4. Credit Cards – Which credit cards and financial institutions are industry leaders in providing services to frequent travelers? What services place them at the forefront?
5. Business Communications & Technology – Which new technologies provide real assistance when traveling and how are airlines, hotels, rental cars adapting to advances in technology?
6. Market Segments – What are the prevailing attitudinal characteristics of business travelers in America, and how have these changed over time?

Special Features

Each quarter, one special feature topic will be added to the core tracking questionnaire. Sub scribers are encouraged to suggest topics that you would like to see covered in future reports. Some of the upcoming topics include:

• Corporate travel policies
• Economic conditions and their impact on business travel
• Loyalty programs
• Travel websites

Timing

Reporting will be quarterly according to the following timelines.

Pricing & Deliverables

The price for the annual subscription of the Ipsos American Business Travel Study is $15,000.

Your annual subscription to the Ipsos American Business Travel Study includes a bi-annual core tracking report with quarterly executive summary reports and quarterly reports on special features. Each report includes a detailed written summary of the results with supporting graphs and tables. Data tables in cross-tabulation format are available upon request and include one custom crosstabulation per subscriber.

In-person presentations of results are also available upon request (travel extra).

Your custom proprietary questions can be added to the Ipsos American Business Travel Study at any time during the year. The cost for proprietary questions is:

• Closed-ended questions:  $2,000 per question.
• Open-ended questions:     $3,000 per question.