Industry & Services

Vantis Express

A powerful, fast, and affordable new concept testing system. Vantis Express is used to test your company's new product ideas and to evaluate competitive products.     


DemandScan®

A forecasting tool that quantifies and prioritizes new product opportunities early in development by assessing their true market potential     


Market Simulator™

A unique forecasting tool that accurately forecasts sales volume for new products     


Concept Designer®

A research approach that optimizes product design and/or pricing strategies on sales or profits using tools such as conjoint/discrete choice and a proven forecasting model. Forecasts demand of your product     


DemandExpress

A powerful, fast, and affordable new concept testing system. Demand Express is used to test your company's new product ideas and to evaluate competitive products     


Ipsos Message Express

Message Express is a fast-track research approach to assessing and optimizing messaging executions for services companies. This is an efficient research option for testing communication content.

    


The Final Repeal of Regulation Q:

A multi-sponsored research study among business banking customers

    


Direction

A unique approach to brand planning that identifies and prioritizes important opportunities in the market and specific high-reward tactics to grow your business     


RightWords

A message testing approach designed to help you develop and execute better messages. Evaluate message strength based on impact on consideration, drivers of purchase and fit with the brand; Identify message strengths and weaknesses (with normative comparison) to direct improvements; Identify the high impact words in each message     


Idea Meter

A research approach that provides quantitative context to concept assessments in a qualitative setting to more confidently prioritize products and features     


ConStruct™

A concept building tool that takes the post-ideation concept development guesswork out of the hands of developers and extracts ideal concepts based on the needs and preferences of the target market