Forecasting

DemandExpress

A powerful, fast, and affordable new concept testing system. Demand Express is used to test your company's new product ideas and to evaluate competitive products     


DemandScan®

A forecasting tool that quantifies and prioritizes new product opportunities early in development by assessing their true market potential     


Concept Designer®

A research approach that optimizes product design and/or pricing strategies on sales or profits using tools such as conjoint/discrete choice and a proven forecasting model. Forecasts demand of your product     


Market Simulator™

A unique forecasting tool that accurately forecasts sales volume for new products     


Designor®

A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment     


Designor Shelf

A forecasting tool that provides concept and product evaluation and Year I and Year II forecasts with comprehensive diagnostics for consumer packaged goods