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Vantis©*files

In a sea of constant product and service debuts, all eyes are focused on those that either break away and become huge successes, or serve niche markets with their uniqueness.

Vantis Files are internally funded reports across three broad sectors – financial services, technology and durable goods – studying the most newsworthy and innovative offerings.

Answers

• How big is the opportunity or threat of a new product or category?
• What is the profile of the likely buyer, customer, subscriber?
• How well does the initial positioning resonate with the intended audience?
• How much buzz potential does the idea have?
• What features/benefits motivate buyers, customers, subscribers most?

Vantis Files Include:

• Key Findings/Performance Summary: Each Vantis Report summarizes key findings and a performance summary of how the offering might perform in the marketplace.
• Market Success Score: A market proven measure of demand, scaled for easy interpretation across diverse product categories. Concepts cleared by the Ipsos Marketing thresholds have demonstrated a 70%+ market success rate.
• Key Measure Scorecard: Comparison of new offering's key survey scores to the Vantis Database of over 20,000 new product concepts.
• Key Market Segments: Demographics, media and online habits, and information searching behaviors of likely buyers, customers, subscribers.
• Communications Overview:
  • Message Power Score: Message effectiveness and market suitability
  • Buzz Power Score: Word-of-mouth and social marketing potential
  • Top 5 Phrases: Top concept phrases that reach and persuade
  • Critical Success Factors: Phrase-by-phrase reasons why people will buy, based on a concept highlighter exercise

Vantis Files are quite simply the best and most affordable subscription-based offering of data-backed analysis from a marketing perspective that you'll find today. They are ideal for monitoring competitive offerings and newsworthy products and services in a range of industry sectors.

Schedule and Packaging

Ipsos Marketing conducts custom idea, concept, and communications testing for clients.We also test independently on our own investment new product and service offerings.These reports are produced on a rolling quarterly schedule, and are the Vantis Files.

You can subscribe to Vantis Files by:

• market sector
• all covered sectors
• individual report

Market Sectors Covered:

• Technology
  • Consumer Electronics
  • Mobile Devices and Telecommunications
  • Personal Computing
  • Online Services, Portals and Digital Entertainment Services
  • Enterprise Equipment and Services
• Services
  • Online and Retail Banking
  • Financial Services and Insurance
  • Retail and Hospitality Services
• Durable Goods