Vantis Express

Powerful, fast, affordable concept testing.

Vantis Express (VX) is a concept testing program that evaluates your company's new product and service ideas and assess the disruptive competitive responses in your industry. VX is different from other concept research in that it evaluates each concept against normative data amassed over 25 years by Ipsos Vantis, from over 25,000 concept tests across technology, durable goods, services and health sectors.

VX results are easy to understand for business leaders from all fields. Research data, powerful analytics, and expert point-of-view are woven together in a report written with a focus on making your offerings the best that they can be. Deliverables include:

Market Success Score: A market proven demand measure, scaled for easy interpretation. Concepts clearing the advance threshold have a 70% success rate in market.
Key Measure Scorecard: Comparison of new product's key survey scores to performance hurdles from the Ipsos Marketing Database of over 25,000 new product concepts.
Key Market Segments: Demographic, media habits, and information searching behaviors of those interested in the offer.
Critical Success Factors: Phrase-by-phrase reasons why people will buy, based on a concept highlighter exercise.
Top 5 Phrases: Ranking of the top concept phrases that reach and persuade the most consumers.
Message Power Score: Message effectiveness and guidance for improvement.
Buzz Power Score: Word-of-mouth potential and suitability for grass roots marketing.

Vantis Express is the best analysis you'll find on the market at its price, and is ideal for evaluating early new product ideas, "disaster checking" products/concepts that are already being advanced for development, or measuring the potential impact of a new competitor. There are no startup costs, and no minimum number of concepts is required.

Schedule

To participate, simply provide Ipsos Marketing with your new product concept(s), preferably branded and priced, and three weeks later we'll provide you with a comprehensive report based on consumer input. If the schedule below does not meet your needs, or you have specific requirements that cannot be met in the quarterly Vantis Express program, inquire about a customized Vantis program that would be more suitable for your business.

Schedule

Authorization Deadline

Concept Deadline

Results Available

Feb 15, 2012

Feb 22, 2012

Mar 13, 2012

May 16, 2012

May 23, 2012

June 13, 2012

Aug 8, 2012

Aug 15, 2012

Sept 5, 2012

Nov 19, 2012

Nov 27, 2012

Dec 18, 2012

Testimonials

We are using it across the board to sharpen up our research plans on a range of products and services. Great product at the right time.
- F100 software firm

Demand Express was like 2 studies in 1. It provided a clear indication of demand, and on top of that, gave us phrase-by-phrase input for concept refinement.
- Top 10 banking institution