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Vantis®*Concepts
Powerful, Fast, Predictive
Concept Testing
In the race to market for new products, all
eyes are focused on the leader. Yet experience
teaches us to keep a watch for the dark horse.
We recognize that there is more than one
way to win in market, and big payout comes
with seeing the right opportunities. Vantis
delivers insights to uncover hidden winners –
the breakthroughs and niche plays your
competitors systematically miss – and what it
takes to pull into the lead.
Let us design a concept testing program that
will help you win.
Advantages
- Ipsos Marketing reports deliver key research
findings, powerful analytics, and expert
point-of-view, not the research jargon.
- It’s easy. You select the modules.
We automate the program.Then we spend
our time together on the fun parts that
will make a difference to your company…
- Enhancing your concepts to their maximum
market potential
- Interpreting research results, linking key decision to financial implications
- Each concept is compared to normative data
amassed by Ipsos Marketing over 20 years –
over 20,000 cases studied in the technology,
durables, services and health sectors.
Standard Vantis*Concepts Deliverables
Analysis includes a management summary – to the
point – identifies concepts that will succeed in market, who will buy them, what motivates them to buy. Concise rip-away reports provide in-depth analysis on each concept, including the following deliverables:
- Market Success Score: A market proven measure of demand, scaled for easy interpretation across diverse product categories. Concepts cleared by the Ipsos Marketing thresholds have demonstrated more than 70% success rate in market.
- Key Measure Scorecard: Comparison of your new product’s key survey scores to the Vantis Database – the world’s largest database of Key Performance Measures –
to identify Hidden Winners and uncover areas for improvement.
- Key Market Segments: Demographics, media habits, and information searching behaviors for those most likely to buy your new product offer.
- Critical Success Factors: Phrase-by-phrase reasons why people will buy, based on a concept highlighter exercise.
- op 5 Phrases: Ranking of the top concept phrases that reach and persuade the most consumers, so you may continue to enhance communication of your product.
- Message Power Score: Message effectiveness and suitability for mass marketing. The Ipsos Marketing database helps you plan marketing for your new product.
- Buzz Power Score: The Ipsos Marketing database confirms word-of-mouth potential, suitability for grass roots marketing and planning of internet marketing.
Optional Modules
- Ballpark forecasting
- Price elasticity
- Price range analysis (Van Westendorp)
- Feature ranking
- Category driver analysis
- Positioning analyses
- Custom profiling
- Interpretation across consumer segments