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Designor Shelf
As the world-leading competitive simulated test market system, Designor Shelf provides concept and product evaluation and Year I and Year II forecasts with comprehensive diagnostics.
It is especially relevant at the final stage of full mix validation prior to launch or relaunch. With over 10,000 new products optimized and benchmarked against more than 55,000 competitive products, Designor is the most realistic forecasting system in the world. Designor includes competitive exposure, copy impact (if copy is available), shelf (package) impact, simulated purchase, and competitive diagnostics on key success drivers.
The Designor forecasting model has been validated, producing estimates within 9% of actual sales on average. Designor Shelf enables you to maximize ROI by providing unmatched simulation capabilities, including both marketing plan changes (push simulations) and changes in ad copy/positioning, packaging, pricing and product delivery (pull simulations) and competitive reaction.