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DemandExpress

Ipsos Marketing's Demand Express (DX) is a concept testing program for evaluating your company's new product ideas and assessing disruptive competitive announcements in your field. DX is different from other concept research in that it evaluates each concept against normative data amassed by Ipsos Marketing over 20 years – over 20,000 cases studied in technology, durables, services and health sectors.

DX results are easy to understand for business leaders from all fields. Research data, powerful analytics, and expert point-of-view are woven together in a report written with a business focus. Deliverables include:

• Market Success Score: A market proven demand measure, scaled for easy interpretation. Concepts clearing the advance threshold have a 70% success rate in market.
• Key Measure Scorecard: Comparison of new product's key survey scores to performance hurdles from the Ipsos Marketing Database of over 20,000 new product concepts.
• Key Market Segments: Demographic, media habits, and information searching behaviors of those interested in the offer.
• Critical Success Factors: Phrase-by-phrase reasons why people will buy, based on a concept highlighter exercise.
• Top 5: Ranking of the top concept phrases that reach and persuade the most consumers.
• Message Power Score: An indicator of message strength, compared to norms.
• Buzz Power Score: Word-of-mouth potential vs. normative benchmarks.

DX is quite simply the best analysis you'll find on the market at its price, and is ideal for evaluating early new product ideas, "disaster checking" products/concepts that are already being advanced for development, or measuring the potential impact of a new competitor. There are no startup costs, and no minimum number of concepts is required.

Schedule

To participate, simply provide Ipsos Marketing with your new product concept(s), preferably branded and priced, and three weeks later we'll provide you with a comprehensive report based on consumer input. In 2010, the program is scheduled to run quarterly in the U.S., with operations to be expanded internationally in August. If the schedule below does not meet your needs, inquire about running separate waves, which are conducted frequently according to client demand.

Testimonials

We are using it across the board to sharpen up our research plans on a range of products and services. Great product at the right time.
- F100 software firm

Demand Express was like 2 studies in 1. It provided a clear indication of demand, and on top of that, gave us phrase-by-phrase input for concept refinement.
- Top 10 banking institution

I've paid A LOT more for research that delivered a lot less!
- F100 consumer electronics company

Contact

Stephen Bohnet SVP & General Manager, Vantis Ipsos InnoQuest Work+1.925.327.2032 stephen.bohnet@ipsos.com