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Ipsos Gaming & Travel Exchange
Get the quick results you need, at a price you can afford, with Ipsos' Gaming & Travel Exchange.
Introduction
Today's research market is much different than the traditional survey environment from the past.
Research buyers need custom results in a short timeframe at a low cost. Ipsos is delivering on
this concept, with a customized panel of American gamers and travelers brought together
in one platform to suit a wide variety of research needs. The Ipsos Gaming & Travel Exchange
focuses on:
Short Surveys. Not every research project requires a customized study. Sometimes research
questions can be answered with just a few survey items.
Fast Results. The need for fast results is getting stronger. Next-day turnaround is now possible.
Low Cost. Ask your questions and get your results for a fraction of the cost of a custom study.
The Panel
Gaming & Travel go hand-in-hand, particularly when looking at the casino market and other resort destination gambling facilities.
The Ipsos Gaming & Travel Exchange is a perfect blend of American consumers who have been pre-identified on both of these important dimensions.
Gaming Behavior:
- Land-based gaming: tribal casinos, resort destination casinos, riverboats, card rooms, bingo, and track betting
- Internet gaming: poker, casino games, sports betting, skill games, lottery buying
- Lottery gaming: traditional draw games, big jackpot games, instant tickets, daily numbers games, VLT's, raffles
Travel Behavior:
- Leisure versus business travel, number of trips taken
- Hotel stays by category
What Are The Benefits?
The Ipsos Gaming & Travel Exchange has numerous benefits, including:
- Access to pre-recruited, ready, and engaged respondents.
- Real-time direct access to panelist responses as polling and discussion takes place. You log in and view your own results.
- Ability to test images and/or video formats.
- Access to research that will enable quick and cost-effective decision-making.