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A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment
A research approach that enables you to optimize consumer share of choice and increase brand loyalty through a dynamic, predictive model that considers all aspects of your brand's DNA - including rational and emotional elements as well as price
A concept screening system that provides a trial potential estimate and action plan for each concept tested
A product line extension testing tool that takes into account the real-world issues of consumer needs and usage occasions, retail space limitations and stock outages
A new package design testing approach that uses shelf sets as well as the latest eye-tracking technology, and offers options for Pack Emoti*Vators to delve into emotional motivations and Pack Evaluator to identify eye-catching elements
A product pricing tool that assesses the value of your product and provides information that allows you to command the highest price in a competitive market
A forecasting tool that provides CPG marketers with insights into their new products' sales potential as early as the idea stage and provides a flexible, cost-effective and reliable research solution