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Marketing
Ipsos Marketing offers a wide range of sector-based research expertise throughout the innovation and brand development process. We provide integrated qualitative and quantitative research solutions, as well as advanced modelling and forecasting techniques that include simulations and linkages to in-market data.
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Emerging Market Syndicated Study 2010
The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries for several years as they are typically characterized as having a large amount of discretionary income and a passion for consumer goods
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Trend Observer
Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today
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2010 Ipsos American Business Travel Study
The Ipsos American Business Travel Study is a comprehensive study of frequent American business travelers. Ipsos tracks the usage and attitudes among business travelers who take five or more round trip flights for business per year
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2010 Winter Resort Study
Carve your way into fresh powder with winter resort visitors in North America. Get the 2010 Winter Resort Study to discover what's important to North Americans who travel to winter resorts today
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QualSpace™
A real-time tool, QualSpace enables consumers to more accurately remember triggers for their decisions and behaviors. Clients can then act on real world insights rather than idealized intentions
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Designor®
A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment