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Ipsos Marketing offers a wide range of sector-based research expertise throughout
the innovation and brand development process. We provide integrated qualitative
and quantitative research solutions, as well as advanced modelling and forecasting
techniques that include simulations and linkages to in-market data.
Featured Products & Tools
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Gaming Emerging Market Syndicated Study 2011
The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries as they are characterized as having a large amount of discretionary income and a passion for consumer goods.
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Ipsos Message Express
Message Express is a fast-track research approach to assessing and optimizing messaging executions for services companies. This is an efficient research option for testing communication content.
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Trend Observer
Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today
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Designor®
A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment
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QualSpace™
A real-time tool, QualSpace enables consumers to more accurately remember triggers for their decisions and behaviors. Clients can then act on real world insights rather than idealized intentions