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Ideascale, a Dynamic Mobile Application Solution
Companies around the world are exploring new ways of engaging with customers. One of new trends is to use mobile 'apps' to reach customers – especially for retail brands.
At Ipsos, we have developed our own Ipsos Loyalty mobile app to help clients engage directly with customers. We wanted to bring together the power of two-way communication and the potential of location services to create a mobile app with strong custom panel and community capabilities.
The Ideascale mobile app adds more depth and color to customer feedback. Ideascale can host an ideation module within the community, creating a powerful dialogue with customers.
Ideascale also facilitates real 'point-in-time' research. Using the app we can trigger location-based surveys to panel members within the hour, and get insightful and timely results back within 24-48 hours. This helps client get immediate feedback on specific events and happenings – we like to think of it as a 'flash mob' survey.
Combined with traditional research, this feedback can prove to be an invaluable tool to measure customer loyalty while creating a rich dialogue with customers.
For more information about Ideascale, please click here to view our recorded webinar.