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Customer Loyalty
Ipsos Loyalty's Guest24 is a streamlined, global web survey designed to measure and monitor guest experience ratings over time. This program offers key guest satisfaction elements common to the hospitality industry, enabling a consistent platform for evaluating performance across the entire hotel estate.
The Ideascale mobile app adds more depth and color to customer feedback. Ideascale can host an ideation module within the community, creating a powerful dialogue with customers.
A research approach that provides an in-depth look at your customers' experiences with call center customer service representatives by soliciting feedback directly from your customers
A analysis designed to identify specific customer emotions that drive loyalty
The Wallet Allocation Rule is a new metric developed by Ipsos Loyalty. Using the concept of how customers rank the firms in their usage set, this new approach will provide our clients with the information they need to radically improve their competitive position in the marketplace. More than just a mere measure of customer satisfaction, the Wallet Allocation Rule model is strongly linked to share-of-wallet and business results.
Ipsos Mobile Payments is a global syndicated study interviewing 2,000 mobile phone users in each of 13 markets bi-annually. The Ipsos Mobile Payments study provides multilayered analysis that combines research on payments and mobile technology from consumers at a truly global level.
HealthConnexion is a syndicated study that is built on the foundation of Ipsos Loyalty’s Customer Engagement model. It provides companies with the measures they need to assess their current standing in the marketplace among their key customers, be they healthcare professionals or patients.
Ipsos Loyalty Optimizer is a state-of-the-art analytical
framework that gives an overview of how all aspects
of your strategy work together to influence customer
loyalty.
Competition is tough in every sector. The customer
experience cycle is very dynamic and seduction tactics
by the competition are rampant. Switching is easier
than ever before and customer “Churn” is a fact of life.
So what can you do to increase customer retention?
Learn how to understand the different types of customer loyalty: emotionally loyal customers; functionally loyal customers; and habitually loyal customers test
Learn to tap into the unstructured data universe to extract and deliver insights that can shape your firm's strategy across the loyalty mix
A two-pronged approach, designed to craft a personalized, ideal loyalty program, tailored to your customers' needs and businesses
Models actual customer switching behavior to understand and predict customer retention, thereby helping organization develop or modify stronger retention programs
A model that helps you understand how customer satisfaction impacts profits
A multi-dimensional methodology that brings together three key components that connect loyalty to profitability - attitudinal loyalty, behavioral loyalty, and customer value
A research tool that provides a better feedback loop for companies wanting to use Voice of the Customer input to improve loyalty to their programs and products
A customer panel that examines your business needs