Loyalty

Ipsos Loyalty is a leader in analytical approaches to studying, identifying and reporting on how companies can leverage loyalty for their business. Our products and services help companies focus on their most profitable customers: those who want to do business with you, give you more than your share of business, and are the most profitable.

Featured Products & Tools

  • Rewards Optimizer
    Rewards Optimizer

    A two-pronged approach, designed to craft a personalized, ideal loyalty program, tailored to your customers' needs and businesses

  • Ipsos Mystery Shopping
    Ipsos Mystery Shopping

    Ipsos Loyalty provides Mystery Shopping services to its clients to help them understand how they are represented in the marketplace

  • Retention View
    Retention View™

    Models actual customer switching behavior to understand and predict customer retention, thereby helping organization develop or modify stronger retention programs

  • Call Center Advisor
    Call Center Advisor

    A research approach that provides an in-depth look at your customers' experiences with call center customer service representatives by soliciting feedback directly from your customers

  • C3 – Customers in Three Dimensions

    A multi-dimensional methodology that brings together three key components that connect loyalty to profitability - attitudinal loyalty, behavioral loyalty, and customer value

  • Ipsos SMART

    A research tool that provides a better feedback loop for companies wanting to use Voice of the Customer input to improve loyalty to their programs and products


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