Media Planner*360

Maximize your media plan.

Connecting with consumers today can be a real challenge. With a proliferation of touchpoints and consumers in control – media placement doesn't guarantee exposure. Exposure doesn't guarantee recall. Recall doesn't guarantee action. And just because you spend more doesn't mean you get more. Media Planner*360 improves the media planning process by maximizing your touchpoint exposure and optimizing spending.

Understand which touchpoints your targets interact with, remember, and are influenced by
Assess the effectiveness of these touchpoints in supporting your specific objectives
Evaluate how well all of the elements of your campaign fit together
Determine the optimum mix that will maximize your results

We don't just tell you what is happening, we tell you why... and, what to do about it.

Media 360*Planner leverages consumer mix modeling – a survey-based approach that measures the contribution of every major touchpoint on the brand decision making process. The insight collected helps to evaluate your strategy and guide your next move.

What should be the focus of your marketing strategy?
Which touchpoints are consumers experiencing and recalling?
Which touchpoints are delivering the results you're looking for?
What should you do more of, less of, or differently?

Why Ipsos ASI Media Planner*360?

Whether you're working to build awareness, equity, or increase sales – Media Planner*360 helps you deliver by mapping out the most effective combination of touchpoints to drive your intended results. Driver analysis offers unmatched insight while a simulation tool helps you to conduct scenario planning and facilitates strategic discussions between marketing, advertising, and media planning departments.

Actionable. A simulator helps pinpoint ways to optimize your spend across touchpoints.
Reliable. We don't ask consumers to report information they can't reliably know – we model and derive.
Targeted. The final analysis supports your specific objectives and accounts for category nuances.
Holistic. Considers all touchpoints and helps you to maximize a comprehensive approach.