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Post*Testing

Post Testing is the Ipsos ASI product for TV and Cinema (STC), Outdoor (BAF), Print (SIP) and Radio (SIR) advertising, mostly used in Europe and Latin America.

We've testing more than 6,000 campaigns, and provide full analysis of copy and media effects.

The Post Campaign Testing product range measures the combined effect of copy and media:

  • Does the campaign leave consumers with a brand-associated message?
    • Related Recall
  • Does the creation benefit from repetition?
    • Response curves
  • How does the campaign work?
    • Diagnostics

Methodology

  • Adapted to each media
  • Consumer response collected one week after the end of the campaign
  • With Multimedia CAPI for TV and Cinema (in France and the U.K.)
  • Audience habits collected for establishment of response curves

Advantages

  • National sample
  • Adapted to each type of media
  • Measures media interactions
  • Unmatched experience and databases
  • A unique tool to optimize your next advertising campaigns
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Contact

Canada

ChrisGreenfield Chris Greenfield
President / Président
Ipsos ASI
Work+1.647.259.9555

USA

PamMaltby Pam Maltby
President
Ipsos ASI
Work+1.203.840.3660