In check. For a quick read.
Need a high level advertising assessment delivered in as little as one week? BrandGraph Express is perfect when you want a quick check on your brand's advertising performance. At Ipsos ASI, we recognize that your primary concern as a marketing manager is to achieve the best possible return on investment for your initiatives and advertising. BrandGraph Express is an affordable, fast tool to confirm whether your advertising is breaking through, being correctly attributed, reaching consumers, and having a positive impact.
- Insight on how well your digital or traditional ad(s) is currently performing
- Diagnostics to help guide your next move
We don't just tell you what is happening, we tell you why... and, what to do about it.
BrandGraph Express provides insights and recommendations on how to enhance advertising performance and media efficiency so that you can most effectively build your brand.
- Is my advertising reaching my intended audience?
- Is my brand being linked to the ad?
- Are key messages reaching consumers?
- Is the ad engaging and effective?
Why Ipsos ASI BrandGraph Express?
BrandGraph Express is based on our validated BrandGraph architecture. Key advertising performance measures are reviewed to provide insight on advertising by execution and medium, and the analysis incorporates expertise mined from our databases, lessons learned, and best practices from more than two decades of in-market advertising research. Ipsos ASI's BrandGraph Express is:
- Quick. Recommendations, analysis, and tabs delivered in as little as one week.
- Transferable. A consistent, global framework for gauging ad effectiveness.
- Actionable. Analysis pinpoints successes and identifies opportunities for growth.
- Insightful. Incorporates expertise mined from our databases of best practices.