Emoti*Vators

Inspire. Engage emotionally and drive results.

Emotions matter. They influence consumer reactions to your brand and they influence the behaviors that follow. In fact, they often determine whether any action follows at all.

Ipsos ASI's Emoti*Vators is a practical tool grounded on extensive research that demystifies these visceral reactions, affording you the ability to understand, motivate, and persuade consumers like never before. Emoti*Vators quantifies the strength of your brand – and those of your competitors – across fifteen distinct and discriminating emotional drivers. The result:

A complete view of your competitive landscape
A brand footprint with insight on how to maximize your strengths and minimize your weaknesses
An assessment that pinpoints unexploited areas of differentiation and opportunity
Actionable recommendations on how to connect with your customers on a deeper level

We don't just tell you what is happening, we tell you why... and, what to do about it.

What attracts consumers to your brand – especially as products are commoditized? It's not your product features. Good product performance is the cost-of-entry. It's the emotional connection that really drives results. Use Emoti*Vators to:

Understand how emotions influence brand motivation and sales
Understand market behavior and the motivations behind brand choice
Assess consumer sentiment of the brands within your competitive set
Determine what drives consumers to buy one brand over another
Explore what characterizes and differentiates your brand
Uncover meaningful differences that will set your brand apart
Optimize your brand positioning

Why Ipsos ASI Emoti*Vators?

Our data shows that there is a direct, statistically significant correlation between a campaign that improves a brand's relation to specific emotional drivers and the increased interest to buy the brand. Ipsos ASI's Emoti*Vators is:

Unique. Others focus on consumer perception. We focus on what drives consumer behavior.
Diagnostic. Insight into when and why consumers purchase one brand over another.
Instructive. We quantify the strength of your assets and pinpoint opportunities to improve.
Complete. A quantified assessment of where you are – and where you should be.