Next*Adlab

Pre-testing with Next*Adlab: a qual/quant tool to optimize creative in one day.

Next*Adlab is a pre-testing solution designed specifically to optimize creative by identifying and fully diagnosing what is and isn't working with your advertising – in real time.

Next Adlab is a flexible early-stage tool that is especially valuable in providing marketers with timely guidance when they are, among other things, exploring different creative ideas, taking a new or bold creative direction, or trying to regain effectiveness of an ad idea that has stopped "working".

Utilizing deep qual insights informed by proven quant measures, Next*Adlab helps advertisers make the best decisions for their brands and their budgets prior to committing to a big ad spend.

Next*Adlab sessions involve two phases:

Quant Phase: Based on Ipsos ASI's validated philosophy of Reach and Response.
Qual Phase: A true qualitative focus group provides an understanding of the dynamics driving consumer response, discovering what's behind the quant scores.

Interactive: Fosters interaction among client, agency and researcher. The quant helps direct the most relevant issues to explore in qual – providing true "focus" for the focus group and minimizing potential for group think.
Flexible: Suitable for single and multimedia campaigns, for all types of media, for finished and non-finished ads.
Insightful: Feel confident you know what actions to take.