Ad Pre-Testing

Next*Connect

Next*Connect

Next*Connect is our most flexible and sophisticated interactive copy testing tool.     


Big Idea

Big Idea

A new communication strategy development solution from Ipsos ASI     


Next*Adlab

Next*Adlab

A qualitative / quantitative tool that enables you to optimize creative in one day     


Next*TV®

A copy testing system for TV commercials; in-home, in-program