Advertising

Ipsos ASI the largest provider of advertising pre-testing services in the world. We offer a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment.

Featured Products & Tools

  • Emoti*Vators

    A practical tool grounded one extensive research that demystifies visceral reactions, affording you the ability to understand, motivate, and persuade consumers like never before

  • Next*Connect

    Next*Connect is our most flexible and sophisticated interactive copy testing tool.

  • Big Idea

    A new communication strategy development solution from Ipsos ASI

  • Next*Adlab

    A qualitative / quantitative tool that enables you to optimize creative in one day

  • Media Planner*360

    Research, analysis, and a simulation tool to help you optimize and maximize our media spend

  • Brand*Graph

    A continuous or wave tracking program designed to monitor your brand's health

  • Equity*Builder

    The brand health information system from Ipsos ASI