Products & Tools

At Ipsos, we understand your business, your stakeholders, and your clients. From syndicated core studies to qualitative, conceptual understanding; from pulse opinion polls to customized online research, we have the tool, product, or approach that fits your need. And if you can't find the right solution here, we can create one that works for you.

Browse below to learn more about Ipsos products.

Featured Products & Tools

  • GamePlan Insights
    GamePlan Insights

    GamePlan Insights is a scientific research tracking tool that combines multiple data sources throughout the video game lifecycle to provide industry professionals with a more complete understanding of the ingredients for success

  • What Flavor is Your Loyalty?
    What Flavor is Your Loyalty?

    Learn how to understand the different types of customer loyalty: emotionally loyal customers; functionally loyal customers; and habitually loyal customers

  • Emerging Market Syndicated Study 2010
    Emerging Market Syndicated Study 2010

    The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries for several years as they are typically characterized as having a large amount of discretionary income and a passion for consumer goods

  • Trend Observer
    Trend Observer

    Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today

  • 2010 Ipsos American Business Travel Study
    2010 Ipsos American Business Travel Study

    The Ipsos American Business Travel Study is a comprehensive study of frequent American business travelers. Ipsos tracks the usage and attitudes among business travelers who take five or more round trip flights for business per year

  • Video Game Lifecycle Research Solutions
    Video Game Lifecycle Research Solutions

    The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle


Our Methodology

Our innovative methodologies continuously evolve with our clients' research needs. We employ every avenue available to truly connect with your audiences—from the traditional to the cutting-edge. Our qualitative and quantitative methodologies capture insight from every angle: online and offline, in-person and interactive—and they can always be customized to reach your business goals.

Our Methodology

Syndicated Studies

  • Mendelsohn Affluent Survey
    A syndicated program now in its 34th year, the Mendelsohn Affluent Survey is an annual study that focuses on the top 20% of U.S. households, looking at both their spending and media consumption habits
  • Global @dvisor
    A 24-country, online, monthly, syndicated research service, the Global @dvisor platform is used to produce syndicated reports and studies specifically tailored to the needs of corporation, advertising and PR agencies, and governments