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‘Gradual Greening’ of U.S. Tech Consumers

Green Increasingly Top of Mind for Consumers, but Awareness on Specifics Vague

October 26, 2009

Contact Mike Bellmont at (612) 573-8506

Category Media, Communications and Technology , Media Research
Location United States


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For more information, contact:
Mike Bellmont at (612) 573-8506

New York, NY– ‘Green’ or environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, but few are aware of specific policies, according to the annual Ipsos Green Technology report. The survey shows that few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media.