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Canadian Women Want Choice in Undergarments The Whole Month Through

Seven in Ten (69%) Say Their Monthly Cycle Influences Their Undergarment Selection;

Four in Ten (37%) Self Conscious When Wearing a Panty Liner

September 17, 2009

Contact Alexandra Evershed at (613) 688-8972

Category Education, History, Lifestyle & Leisure
Location Canada


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Related Information

For more information, contact:
Alexandra Evershed at (613) 688-8972

Toronto, ON – Canadian women are being forced to compromise in their undergarment selection, according to a new Ipsos Reid poll conducted on behalf of Always. Seven in ten (69%) women aged 15 to 50 ‘agree’ that their monthly menstrual cycle influences their undergarment selection, and four in ten (37%) confess that their clothing choice is impacted by having to wear a panty liner.