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Digital Video Website Usage, and Mix of Revenue Models, Expanding Rapidly

According to findings from Ipsos MediaCT’s MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content

September 9, 2009

Contact Brian Pickens at (612) 573-8520

Category Media, Communications and Technology , Media Research , Consumer Trends

Datasource Motion
Location United States


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Related Information

For more information, contact:
Brian Pickens at (612) 573-8520

New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content, such as TV shows and movies, has become more popular due to sites such as Hulu and Netflix.