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What’s Your Child Doing on Facebook?
Online Canadian Teens (76%) are Significantly More Likely than Parents (56%) to Have a Social Network Profile; Facebook Still Dominates
June 22, 2009
Contact Mark Laver at (403) 294-7393
Category Media, Communications and Technology , Consumer Trends
Datasource
Canadian Interactive Reid Report
Location Canada
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This news release contains 824 words and 1 PDF attachments.
Calgary, AB - A new study shows from Ipsos Reid shows that online Canadian teens are significantly more likely to have a social network profile than online Canadian adults. Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period. These are some of the findings from “Online Teens: What’s the Next Generation Doing Now,” a new study conducted and released by Ipsos Reid. Study author Mark Laver noted, “Teenagers are sometimes thought as societal barometers for new trends and embracing new technology. Online teenagers’ use of social networks has expanded rapidly in the past 18 months; however, their parents’ usage hasn’t kept up. Consequently, some parents will have little to no clue about what their children are doing online.”
