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What’s all That Twitter About – A Lot About Nothing?
While 26% of Online Canadians are Aware of Twitter, Only 1.45% of Online Canadians Actually Use the Social Networking Tool
June 11, 2009
Contact Mark Laver at (403) 294-7393
Category Education, History, Lifestyle & Leisure , Media, Communications and Technology
Datasource
Canadian Interactive Reid Report
Location Canada
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This news release contains 750 words and 1 PDF attachments.
Calgary, AB - A new study from Ipsos Reid shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole. These are some of the findings from “Social Networking: 2009”, a new study conducted and released by Ipsos Reid. Study author Mark Laver noted that while “Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture.”
