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Six in Ten (60%) Canadians Observed Earth Hour
Participation Rate Holds Steady With Last Year, But Those Who Participated Got a Little More Involved
April 1, 2009
Contact Martin Hrobsky at 416 324 2017
Category
Ipsos Reid/Global/National Post
Location Canada
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This news release contains 902 words and 4 PDF attachments.
Toronto, ON — Six in ten (60%) Canadians were either in the dark (51%) for Earth Hour or participated in some other way (9%), according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National. While four in ten (40%) did not participate, Earth Hour appears to have achieved its goal of raising environmental awareness, with three quarters (74%) ‘agreeing’ (21% strongly/52% somewhat) that it got them to think more about what they can do to help the environment, including 59% of those who did not participate in the event. But almost all (96%) Canadians ‘agree’ (70% strongly/26% somewhat) that ‘in order to help the environment we need to do more than turn off our lights for one hour each year’.
