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Online Video Streaming Going Mainstream

According To Recent Findings from Ipsos MediaCT’s MOTION Study, Online Video Services Are Building a Mainstream Audience as the Number of Women and Older Adults Streaming Video Online Increases

October 27, 2008

Contact Adam Wright at (425) 586-5562

Category Media Research , Consumer Trends

Datasource Motion
Location United States


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This news release contains 680 words and 2 PDF attachments.


Related Information

For more information, contact:
Adam Wright at (425) 586-5562

New York, NY - Over the past six months, the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S. Recent data sourced from Ipsos MediaCT’s MOTION study illustrate the widespread appeal online video services have with the majority of today’s Internet users, and how streaming video in particular has helped build an audience with women and those aged 35 and older.