Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant
5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category
Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future
October 8, 2008
Contact Karl Joyce at (312) 665-0549
Category Media Research , Consumer Trends
Datasource
Tempo
Location United States
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This news release contains 1120 words and 3 PDF attachments.
New York, NY - Excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that one year following its launch, Amazon.com Music has made a phenomenal first showing. Meanwhile, Rhapsody’s increased focus on advertising and partnership appears to be paying off. But neither development has slowed iTunes’ step, with the site continuing to gain dedicated users who perceive it as the best fee-based digital music destination.


