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Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content

Consumers Show Willingness For Ad-Supported, Free Online Video Content

July 24, 2008

Contact Adam Wright at (425) 586-5562

Category Media Research , Consumer Trends

Datasource Motion
Location United States


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Related Information

For more information, contact:
Adam Wright at (425) 586-5562

New York, NY - As more American consumers go online to stream or download video content, the number of advertising-subsidized online video services is also growing. With all these new models hitting the market, the question on marketers’ minds remains: How will consumers react to the growing proliferation of advertising supported video services? Recent research conducted by Ipsos MediaCT suggests that the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.