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Awareness Of Mobile Music Options Strong Among Americans

Ipsos: Seventy Percent Of American Mobile Phone Owners Are Aware Of Full Song Mobile Downloading - But Only One-In-Twenty Have Yet Done So

Recent Findings From The Ongoing TEMPO Digital Music Tracking Study Reveal Mobile Music Consumption Poised For Growth

November 29, 2006

Contact Matt Kleinschmit at 312.665.0600

Category Media, Communications and Technology , Consumer Trends

Datasource Tempo
Location United States


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For more information, contact:
Matt Kleinschmit at 312.665.0600

New York, NY — Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.