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Canadians Winning The War Against Spam
Spam Volumes Dropping For The First Time In Four Years, And Attitudes Towards Email As A Communications Tool Are Improving
March 10, 2005
Contact Steve Mossop at (778) 373-5000
Category Media, Communications and Technology
Datasource
Canadian Interactive Reid Report
Location Canada
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This news release contains 1161 words and 2 PDF attachments.
Vancouver, BC — After being increasingly inundated by spam over the past few years, Canadians are fighting back. For the first time in four years, the amount of unsolicited or “spam” emails received by Canadians has declined. In our latest reading of Ipsos-Reid’s Canadian Inter@ctive Reid Report in Q4-2004, online Canadians received an average of 177 emails per week, 87 of which (49%) were spam, an improvement over 2003 where 134 (68%) of the weekly average of 197 emails were spam. Prior to this, spam volumes had been doubling every year (average of 30 spam messages per week in 2001, and 64 in 2002).
