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The Internet Is Changing The Way In Which Teens Socialize In Canada

Instant Messaging, Email And Online Gaming The Most Common Weekly Online Activities For Teens

November 29, 2004

Contact Steve Mossop at (778) 373-5000

Category Media, Communications and Technology

Datasource Canadian Interactive Reid Report
Location Canada


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Related Information

For more information, contact:
Steve Mossop at (778) 373-5000

Vancouver, BC — In a recent Ipsos-Reid survey of 1,226 online teenagers between 12 and 17 in Canada, socializing supersedes all other online activities by a wide margin, suggesting that the Internet is changing the social fabric of interpersonal communication among teens. Ipsos-Reid’s Canadian Inter@ctive Reid Report took a detailed look at the online activities of teens 12-17 years of age and examined how they were using the Internet for things such as downloading music, education, shopping, playing games, and to get in touch with others. Based on a list of 18 online activities asked, sending and receiving email (73% do so at least a few times per week) and using instant messaging (70%) far exceed the list of other non-social online activities participated in by a significant margin. Furthermore, there are a host of other social activities such as playing online games against friends (28%) or strangers (23%), posting to online forums (11%) or visiting web logs or “blogs” (10%), that a small, but dedicated group of online teens regularly participates in.