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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

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Ipsos Behavorial Tracking (Trends)

PharmTrends Contact: Barbara Bertner Barbara.Bertner@ipsos-na.com Phone: 516-507-3357

BookTrends contact: Barrie Rappaport Barrie.Rappaport@ipsos-na.com Phone: 312-665-0541

Who We Are

Ipsos features a collection of behavioral tracking products and services that help clients throughout a broad range of industries learn how to marry consumers' behaviors with their attitudes. These products and services, provided by Ipsos, the global market research firm, include PharmTrends®, providing insight into consumer purchasing of prescription and non-prescription medications; Book Trends, offering insight into the purchasing of adult trade and children's books; DietTrends, providing insight into consumer purchase behavior of diet-related products and services; and PetTrends, providing insight into consumer purchase behavior of cat and dog medications, wellness products and specialty foods. Ipsos also offers the Ipsos/AFE Consumer Tracking study, which tracks purchases throughout the floral industry, and the company provides similar products and services for the paint and meat/fish industries.

Why We Understand Trends

Ipsos's behavioral tracking services collect purchases by the same households each month, delivering our clients a "movie version" of their ever-evolving target audience's purchasing behaviors instead of a static snapshot. This sample consistency allows us to measure purchasing characteristics such as trial and repeat, brand switching/loyalty, source of volume and purchasing rates, and helps manufacturers to understand their consumers better than ever before.

Our Methodology and Research

Our American Shopper's Panel (ASP) is a collection of 16,000 demographically representative U.S. households that detail their purchase behavior across all channels of distribution on a continuous monthly basis. Most of our panel members stay on for years, giving us a rich household database to observe and analyze over time. Additionally, we also can build and maintain supplemental panels that are proprietary for clients with specialized needs. These could include low incidence, or consumers that are difficult to reach populations that are not well covered by standard head of household panel reporting such as children and teens.

Another way we cover this difficult-to-track population is through our On-the-Go Panel. This is a separate panel of 5,000 10+ year-old individuals that captures purchases of impulse items that are difficult to measure, such as candy, snacks and beverages, which are often purchased in alternative channels (such as vending machines) and consumed immediately.

Our Products:

Ipsos PharmTrends®

Ipsos PharmTrends provides today's most complete and up-to-date picture of healthcare consumers' behavior trends. We have been tracking these trends since 1997, and we are recognized as a thought leader with expertise in a variety of areas, including the impact of Direct-to-Consumer Advertising on consumer purchasing; Consumer compliance and persistence; and the interaction between Rx and OTC drugs and sampling effectiveness. Unique from our competitors, PharmTrends maintains 8+ years of data and trends collected from a static and longitudinal consumer/patient panel. Our research takes clients throughout the entire product life cycle, including gauging a new product's potential among patients, monitoring pre-launch market development, creating a variety of approaches to attract the right segment or whether they are targeting physicians or consumers.

Ipsos BookTrends

Providing over 10 years of historical data, Ipsos BookTrends is recognized as a prime resource for the publishing industry's understanding of consumer purchasing behavior. Featuring unparalleled market insight and historical tracking data, Ipsos BookTrends helps clients to develop new strategies and target new customers for maximized sales and market share growth in both the adult trade and children's book categories. No other book tracking service comes close in terms of breadth and depth of information. Ipsos BookTrends provides detailed analysis of a variety of key industry factors, including:

Ipsos BookTrends' Barrie Rappaport is a leading industry expert in consumer purchasing in the publishing industry, and is a regular speaker at high-profile industry events and a regular guest on CSPAN2's nationally-televised Booknotes program. She recently was a guest speaker at BookExpo America in New York City, where she moderated an informative session on Quantifying the Used Book Conundrum. The session looked at the proliferation of used book sellers on the Internet, which has become a widespread concern in publishing circles. Barrie and her panel offered a number of viable solutions on how the industry can measure the effect of used books and how and by whom these tools might be implemented.

Ipsos DietTrends

Ipsos DietTrends is a new comprehensive syndicated service that offers clients a chance to keep track of the hyper-competitive and trend sensitive weight loss and fitness industry. DietTrends provides unique insights into consumer purchase behavior of diet-related products and services such as nutritional supplements, weight control products and diet & exercise plans.

The service is built on Ipsos' experience in the human health sector with Ipsos PharmTrends. Through the ASP, Ipsos Diet Trends tracks all diet-related product and services purchases made by all household members in a given month, regardless of where that purchase was made. In the increasingly crowded diet products and services marketplace, this provides invaluable insight into the importance of all outlets, including health food stores, mail order and online. Clients in the nutrition, weight loss and fitness industries can use DietTrends to optimize strategies, target incremental opportunities based on consumer purchase behavior and forecast consumer demand.

Ipsos PetTrendsSM

Ipsos PetTrends is the first single-source tool to track Cat and Dog Owner purchasing of both prescription (Rx) and non-prescription (OTC) pet wellness products. Monthly reporting by our longitudinal and static consumer panel quantifies purchase frequency, loyalty, awareness, and channel importance, including veterinarian-dispensed products…all designed to allow clients to optimize marketing strategies and increase sales.

Ipsos PetTrends is built on Ipsos' experience in the human health sector with Ipsos PharmTrends, and is enhanced by the expertise of Ipsos' on-staff veterinarians. Just as PharmTrends has analyzed how direct-to-consumer advertising and the Internet have revolutionized the way patients have managed their own personal care, PetTrends will analyze the coming market boom as self-informed pet owners seek a larger role in the managing their pets' health and wellness.