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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

Public Affairs

Contact: Michael Gross, Ph.D. Michael.Gross@ipsos-na.com Phone: 202-463-2147

Who We Are

Ipsos Public Affairs is a business unit of Ipsos, the global survey-based market research firm. Ipsos Public Affairs helps Fortune 500 companies, nonprofit organizations, public entities, small businesses and other organizations better understand and manage issues through market research. We are an independent, non-partisan, and objective research firm, comprised of campaign and political polling veterans as well as seasoned research professionals.

Ipsos Public Affairs works closely with political and business leaders to gain insight on social issues and the attitudes and behaviors of citizens and consumers. In essence, we help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind.

Clients and media partners rely on Ipsos Public Affairs for corporate reputation/branding support, corporate strategy and issues management, public sector policy and issues management, identification of trends and media, and other specialty projects based on issues of the day.

Why We Understand Citizens

Ipsos’ research specialists regularly conduct surveys on the political and economic climate in the U.S. and around the world, and measure public opinion on a variety of issues, as part of its commitment to staying on top of citizens’ motivations, intentions, behaviors and attitudes.

Beyond delivering data, the Ipsos Public Affairs team analyzes the data, puts it into context and lets clients know how they can best translate this understanding into efficient and effective policies, programs, communications strategies, and marketing initiatives.

Ultimately, Ipsos Public Affairs researchers understand what citizens are thinking and doing in response to the government and elected leaders, including the President of the U.S., jobs and employment, retirement and social security, health issues, real estate, investments, education trends and other important social issues.

Our Methodology And Research

Ipsos works with proven methodology. Our toolbox for conducting tailor-made solutions includes rapid turnaround, quantitative polling with pinpoint accuracy, qualitative focus groups, online Internet panels, elite and stakeholder interviewing, syndicated subscriptions, and proprietary research techniques.

Ipsos regularly issues reports, polls and other research to the media in addition to clients. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization.

Ipsos Public Affairs also conducts the RBC CASH Index. RBC CASH (Consumer Attitudes and Spending by Household) is a composite measure of national consumer attitudes toward the state of local economies, personal financial situations, savings and investment and job security.

Ipsos Public Affairs also manages the Ipsos US Express Omnibus, which surveys up to 2,000 Americans weekly. Ipsos regularly directs the release of public polling on behalf of clients and media partners. Additionally, premium polling subscriptions offer up-to-the minute online access to new data releases as well as an archive of previous studies. Interested media outlets should sign up, for free, here.