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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

Michael Gross, Ph.D.

Associate Vice President, Ipsos Public Affairs U.S. in Washington, DC

As a Washington-based Associate Vice President for Ipsos Public Affairs, Dr. Michael Gross has extensive experience in designing and conducting both quantitative and qualitative research projects on a local, national, and global scale for a wide array of private and public sector client accounts. He has extensive skills in statistical methodology and survey methodology coupled with government and public affairs experience.

For more than 10 years, he studied political behavior with an emphasis on American and international politics, and has worked in the research field for an additional ten years. This unique background makes Dr. Gross’ a sought-after spokesperson by the media in Washington, DC on research related to consumer and political attitudes of the American electorate and other topics related to Ipsos Public Affairs research.

Well-versed and active in all research areas, Dr. Gross concentrates on research in the following areas at Ipsos: issues management, strategic communications, corporate image and reputation, stakeholder/membership research, and public policy – with notable specialization on the subjects of education, technology, transportation, finance, health, and energy – as well as attitudes of the U.S. electorate.

At Ipsos Dr. Gross works with a wide variety of clients from small private firms to Fortune 500 companies, from small education-related institutions to government agencies.

Prior to joining Ipsos Public Affairs, Dr. Gross worked as a research associate in the survey research laboratory at the University of South Carolina and worked as a program analyst for the U.S. Department of Labor. Most recently, Dr. Gross worked for Public Opinion Strategies, a political and public affairs polling firm during the 2002 election cycle.

He was designated a Governor John West Fellow, Department of Government and International Studies, University of South Carolina, in 1999, and designated a Strom Thurmond Fellow, Department of Government and International Studies, University of South Carolina in 1997. He also was a program scholar at the Intern-University Consortium for Political and Social Research, University of Michigan.

Dr. Gross holds a B.A. in Russian studies from Occidental College, an M.A. in comparative politics from New Mexico State University, and earned his doctorate in international studies and political science from the University of South Carolina, Columbia.