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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

John Wright

Senior Vice President, Canadian Public Affairs Division of Ipsos Reid Corporation

In addition to his client responsibilities involving strategic and tactical communications research, John has been the lead media spokesperson for the company for the last 13 years on politics, policy and consumer trends and hosts a weekly radio show for Canada’s largest NewsTalk station, Toronto’s CFRB, called Your Opinion Counts.

A graduate of the University of Toronto in 1980, he served as an Ontario Parliamentary Intern, and an Executive Assistant to a provincial cabinet minister. John’s over two decades in public affairs have included terms as Senior Coordinator of Government Relations for Manufacturers Life Insurance Company, Vice President of a leading advertising firm and Executive Vice President of a media and public relations company.

John is a Founding Director, Past President and “Life Member” of the Public Affairs Association of Canada, an author of the Carswell Public Affairs Handbook, and has shared in the prestigious International Association of Business Communicators’ Jake Wittmer Awards in 1995 and 1997 for outstanding research for communications programs.

John served on the Board of Directors of the Clarica Life Insurance Company of Canada from 1999 to 2002. He is currently a member of the Advisory Board of the Dominion Institute of Canada, serves on the Canadian Advisory Board of the Washington D.C.-based Woodrow Wilson Center for scholars, is on the Board of Directors of the renowned Institute for Clinical Evaluative Sciences (“ICES”), and serves on the Board of the Alzheimer Society Canada.

John’s voluntary work includes his honorary co-chairing (with his wife Jennifer) of the annual Toronto Green & White Gala for Prostate Cancer Research; and his former Board work with each of the Heart & Stroke Foundation, Ontario; Diabetes Canada, Ontario Division; and the Association for the Defence of the Wrongly Convicted chaired by “Hurricane” Rubin Carter.