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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

Health Industry

Contact: Fred Church fred.church@ipsos.com Phone: 973.658.1714

Who We Are

Ipsos Health, headquartered in Parisppany, New Jersey, is a business unit of Ipsos, the global market research firm. Ipsos Insight Health is a global provider and consulting practice that provides up-to-the minute insight into the hearts and minds of physicians and patients. We work with prescription and non-prescription drug manufacturers, biotech and healthcare clients to provide custom and syndicated research solutions that help them chart the course for successful market entry and category leadership for their brands.

Why We Understand The Health Field

Ipsos Health's ability to help clients earn and keep category leadership comes from 20 years of experience, a best-in-class team of researchers and an innovative array of techniques and products that allow us to maintain an up-to-date, 360-degree view of the healthcare industry today. Each year we interview more than 10,000 physicians and patients, in addition to reaching out to pharmacists, employers, insurers, consultants and nurses. This provides us with unmatched intelligence on the most important issues of the day, and provides our clients with the perspective and information they need to move their brands to the forefront of what is a crowded and often complex marketplace.

Our specialties include evaluating market potential for new prescription products, brand positioning and communication strategy development and in-market performance monitoring.

Our Methodology and Research

Ipsos Health provides both customized research and syndicated market research for client organizations. We provide innovative solutions coupled with a breadth of in-house resources, including advanced analytics and physician and patient panels comprising representatives from North America and Europe. Our research takes clients throughout the entire product life cycle, including gauging a new product's potential among patients, monitoring pre-launch market development, creating a variety of approaches to attract the right segment or whether they are targeting physicians or consumers.

Among the products we offer our clients are:

Market EstimatorSM
From disease prevalence to revenue forecasts, this modular approach provides a thorough assessment of the market potential for new Rx drug introductions.

Market OptimizerSM
A modular approach to tracking and usage studies that allows you to meet a product's changing needs while maintaining core elements that facilitate tracking and benchmarking.

Brand Optimizer™
Research shows that brands that deliver strong emotional and aspirational benefits are the most powerful among their competitors. Learn how to communicate the emotional an aspirational qualities that set your brand apart in the marketplace.