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Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

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Fred Church

Vice President, Ipsos Vantis in Parsippany, NJ

Fred Church joined Ipsos in 2005 as Vice President in the company’s growing health practice in North America.

Church has been in the marketing research industry for more than 15 years and is recognized as a leading authority on DTC advertising. He has been working closely with pharmaceutical clients from the time DTC was first permitted and has analyzed hundreds of advertising campaigns as well as co-invented a DTC forecasting model. Church speaks frequently on DTC-related issues at major industry events and is an invaluable resource on this fast-moving and top-of-mind topic.

Church is a noted hands-on researcher who works nationally on research design and consulting with Ipsos’ health business units.

Prior to joining Ipsos, Church spent 15 years at ACNielsen BASES, where he was the founder of the DTC advertising group. While at BASES, he worked on quantitative OTC healthcare research as well as pharmaceutical research.

Fred Church holds a Bachelor of Arts in Sociology from Northwestern University.