Ipsos News Center

Skip Navigation

Not Signed InYour status: not signed in. [ Sign in ] [ Subscribe ] [ Help ]

Press Center

The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

Darrell Bricker

President and Chief Operating Officer, Ipsos Public Affairs North America in Toronto, Ontario

Darrell Bricker is President and Chief Operating Officer for Ipsos Public Affairs North America, Canada’s premier market and public opinion research firm. Located in Toronto, Darrell is responsible for directing research assignments for public, private and not-for-profit sector clients across Canada and the United States. Darrell’s research specialties include analysis of social and political trends, issues management, strategic communications and corporate reputation.

Darrell has a long history in politics, analysis and research. Prior to joining Ipsos Reid Corporation (formerly the Angus Reid Group) in 1990, he was Director of Public Opinion Research in the Office of the Prime Minister. He also worked as a research consultant with firms in Ottawa and Toronto.

Darrell holds a PhD in political science from Carleton University and a BA and MA from Wilfrid Laurier University.

Long recognized as a leader in his field, Darrell is a past Social Sciences and Humanities Research Council Doctoral Fellow. His professional involvements include the American Association of Public Opinion Research, the Professional Marketing Research Society and ESOMAR. He is often approached to testify in legal proceedings as an expert witness, and has contributed to more than a few high-profile cases.

Darrell is also a prolific author: his academic articles have been published and republished over the past 15 years. His new book, What Canadians Think About Almost Everything, with John Wright is a national bestseller. His previous book, Searching for Certainty: Understanding the New Canadian Mindset, with Edward Greenspon, has become the definitive resource for Canadian businesses trying to get a handle on the evolving marketplace. It, too, is a national bestseller.