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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

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Books by Ipsos

If you are looking for deeper insights and analysis, pick up one of the books authored by Ipsos researchers. Our books offer fresh perspective on various issues and trends, talk about what's happening and why, and give you the story behind the data. Here are two books published by Ipsos staff this year:

	Gimme! explores evolutionary traits in ways marketers can easily understand, so they can better leverage these primary human drivers of behavior for greater marketing success. The book then shares many lesssons learned from Ipsos ASI, one of the world's leading advertising research firms. » Read More
	Ever wonder what Canadians are really thinking? In What Canadians Think (About Almost Everything), authors Darrell Bricker and John Wright of Ipsos Reid probe what’s going on in the minds of 32 million Canadians. » Read More
	In this book, Loyalty Myths, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability. » Read More
	A smart and straightforward analysis of recent social and economic trends – written by Edward Greenspon, long-time political columnist for the Globe and Mail, in collaboration with pollster Darrell Bricker of Ipsos Reid Public Affairs – the book reveals that the last decade has wrought large and largely positive changes to the Canadian mindset. Worries over high unemployment, looming deficits, and Quebec sovereignty have receded as Canadians have redefined their roles, both as consumers and as citizens. » Read More