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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

Adam Wright

Director, Ipsos MediaCT

Adam brings a unique research consulting perspective to
Ipsos MediaCT.

His background includes a wide variety of industry work experiences, most recently in the Technology & Retail sectors as a member of Best Buy’s consumer marketing division. While at Best Buy, Adam helped to spearhead several research initiatives for the company’s Wireless, Mobile Electronics & Music categories, and represented

Best Buy on the National Association of Recording Merchandisers’ (NARM) national research committee. Prior to that, Adam had spent significant time working in the Advertising Industry, having specific responsibilities in Account Planning, Usability Testing and Media Research capacities.

Adam joined Ipsos Insight in the summer of 2005 and comes to us with a total of 8+ years research/marketing experience. Adam holds a B.A. from St. Olaf College in Northfield, MN and an M.B.A from the University of Minnesota’s Carlson School of Business. In addition, he is also a RIVA trained moderator for qualitative studies. Adam and his family reside in South Minneapolis and are enjoying life in the ‘City of Lakes’.

Contact Adam by telephone: 425.586.5562, or email: adam.wright@ipsos.com.